Anmai - Beyond Nordic Minimalism
Anmai is a ready-to-wear brand founded by Finnish fashion designer Anne-Mari Pahkala. Known in Finland for her unique gowns and made-to-measure ceremonial designs, Anne-Mari created Anmai as a ready-to-wear expression of her design philosophy — bringing material sensitivity, refined form and a restrained emotional presence into clothing for everyday life.
Anmai creates timeless ready-to-wear through considered materials, clear silhouettes and carefully made collections.
Anmai Autumn 2026
Anmai Autumn 2026 brings together softness and sculptural silhouettes, with a focus on material and everyday refinement.
The collection will be released through Anmai’s made-to-order model.
Join Early Access for the first private preview.
Anmai at CIFF Copenhagen
In August 2026, Anmai took part in Weaving Futures at Copenhagen International Fashion Fair - CIFF.
The collaborative design, Monument, began with an Anmai silhouette and was reinterpreted through the NOMS production framework.
Design — Anmai, founded by Anne-Mari Pahkala
Production & Technology — NOMS
Material — Italian fabric
Anmai Summer 2026
A study in light, linen and stillness. Anmai Summer 2026 marked the first seasonal expression of the Anmai world — a limited made-to-order collection shaped through material, ease and summer light.
On-Demand
Anmai is created in small, considered chapters.
Rather than producing large quantities in advance, Anmai works through limited on-demand order windows and carefully made designs. This allows greater attention to material, proportion, making and the life of the design after it leaves the studio.
The next Anmai order window opens with Anmai Autumn 2026.
Made-to-Measure by Anne-Mari Pahkala
Alongside Anmai, Anne-Mari continues her made-to-measure work: unique eveningwear, modern bridal design and ceremonial fashion for life’s significant moments.
Each design is developed through material, proportion and a close understanding of the person and occasion - creating a considered design with relevance beyond a single moment.
Portrait by Elina Simonen, 2026.
The Designer
Anne-Mari Pahkala is a Finnish fashion designer whose work is shaped by a long-standing interest in timelessness, material, form and the relationship between clothing and everyday life.
Her design practice moves between ready-to-wear, made-to-measure and independent artistic work — connected by a precise approach to silhouette, material and making.
In Anmai, this thinking takes the form of refined ready-to-wear: clear silhouettes, tactile materials and designs created to hold meaning beyond a single season.
